Visual Communication Design focuses on visual language and the role it plays in communicating ideas, solving problems and influencing behaviours. In recognition of the diverse and shifting contexts in which designers work, this study examines how visual communication is used across various fields of practice to design messages, objects, environments and interactive experiences.
The study of VCE Visual Communication Design, therefore, seeks to cultivate future-ready designers who have a critical and reflective eye, a refined aesthetic sensibility, and who are equipped with the skills, knowledge and mindsets necessary to address the problems of life.
In Units 3&4 students write and respond to their own brief. Below are links to the best VCD work from across the state:
Unit 1: Finding, reframing and resolving design problems
Students are introduced to the practices and processes used by designers to identify, reframe and resolve human-centred design problems. They learn how design can improve life and living for people, communities and societies, and how understandings of good design have changed over time.
Practical projects focus on the design of messages and objects, specifically brand strategy and sustainable product development. Students participate in critiques, learn to apply phases of the VCD design process, and use methods, media (including the Adobe Illustrator) and materials. They also consider how design decisions are shaped by economic, technological, cultural, environmental and social factors, and the potential for design to instigate change.
Unit 2: Design contexts and connections
Practical tasks focus on the design of environments and interactive experiences. Students adopt the practices of design specialists working in fields such as architecture, landscape architecture and interior design, while discovering the role of the interactive designer in the realm of user-experience (UX). Methods, media and materials are explored together with the design elements and principles, as students develop spaces and interfaces that respond to both contextual factors and user needs.
Students also look to historical movements and cultural design traditions as sources of inspiration. Design critiques continue to feature as an integral component of design processes, with students both giving and receiving constructive feedback. Students learn about protocols for the creation and commercial use of Indigenous knowledge in design, and consider how issues of ownership and intellectual property impact the work of designers.
In VCD your homework will involve completing design and research related activities that are not finished in class. It will also involve a significant amount of self-directed folio related work where you respond to a design brief utilising the structure of the design process. Design analyses and reports are also included in your homework.
To gain an S for any VCE subject you need to demonstrate that you have met the unit outcomes. In Visual Communication Design you will meet the unit outcomes through the completion of coursework and assessment tasks.
VCAA Visual Communication Design
PHSC Visual Communication Design 1&2 Wiki Page