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What is it and why should I do it?

This future-focused course explores the appearance and function of objects, environments, messages, and experiences. Visual Communication Design (VCD) cultivates future-ready designers with a critical and reflective eye, a refined aesthetic sensibility, and the skills, knowledge, and mindset to tackle real-world challenges.

You'll explore how visual language communicates ideas, solves problems, and influences behaviour. Through type and imagery, you'll learn to craft innovative designs tailored to specific audiences and contexts.

Learn more about the design fields and related careers here.

What will I do in class?

• Apply the visual communication design process to address communication needs
• Generate design ideas, refine concepts and present solutions
• Document, reflect on and annotate your own visual communication design practice
• Analyse and evaluate how and why ideas and information are communicated in visual communications
• Evaluate the way designers across fields of design practice from different cultures, times, places and other contexts communicate ideas and information 

How do I satisfactorily complete this unit?

You must document your design process while developing the following:

1. Environment (e.g. a café in Princes Park targeted at young adults)
2. Message (e.g. branding for the café)
3. Interactive experience (e.g. an app to support the café’s function)
4. Object (e.g. a chair designed for use within the café)

Which VCE subjects does this subject lead to?

This subject leads directly to VCE Visual Communication Design, however, the subject will help develop skills for all VCE Visual Arts and Design and Technologies subjects.

PHSC Wiki Space

Visit the Wiki page here.