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What is it and why should I do it?

Visual Communication Design (VCD) is the study of visual language and the role it plays in communicating ideas, solving problems and influencing behaviours. You will learn how to manipulate type and imagery when designing for specific contexts, purposes and audiences.

VCD addresses the potential of designers in a range of practices focusing largely on the This future-focused course explores the appearance and function of objects, environments, messages, and experiences. The discipline of VCD seeks to cultivate Visual Communication Design (VCD) cultivates future-ready designers who have with a critical and reflective eye and , a refined aesthetic sensibility, and who are equipped with the skills, knowledge and mindsets necessary to address the problems of life. , and mindset to tackle real-world challenges.

You'll explore how visual language communicates ideas, solves problems, and influences behaviour. Through type and imagery, you'll learn to craft innovative designs tailored to specific audiences and contexts.

Learn more about the design fields and related careers here.

What will I do in class?

Apply the visual communication design process to address communication needs
Generate design ideas, refine concepts and present solutions
Document, reflect on and annotate your own visual communication design practice
Analyse and evaluate how and why ideas and information are communicated in visual communications
Evaluate the way designers across fields of design practice from different cultures, times, places and other contexts communicate ideas and information

How do I satisfactorily complete this unit?

You will must document your design process as you design an environment (such as a community centre), object (such as an object to go within the community centre), message (such as branding for the community centre) and experience (such as while developing the following:

Environment (e.g. a café in Princes Park targeted at young adults)
Message (e.g. branding for the café)
Interactive experience (e.g. an app to support the

function of the community centre).

café’s function)
Object (e.g. a chair designed for use within the café)

Which VCE subjects does this subject lead to?

This subject leads directly to VCE Visual Communication Design, however, the subject will help develop skills for all VCE Visual Arts and Design and Technologies subjects.